Helping Advanced Attorneys Land their Practices Profitably, Ethically and Successfully
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Dustin’s support of the legal profession began in 1985, after more than fifteen years in private industry, when he founded his own public relations and marketing firm, Public Strategies Florida, specializing in attorneys and other professionals.
From 1985 to 1993, Dustin’s company served law firms across Florida, receiving numerous awards for marketing and public interest programs. Concurrently, from 1990 to 1993, Dustin also served as Vice President of Marketing for RUMGER Insurance Company, a Florida lawyer’s professional liability insurance provider, taking the startup company to a 20% market share in four years.
From 1993 to 2001, Dustin was a partner and chief trainer in an attorney training and development organization, and helped the company grow to become one of the leading legal management training companies in the nation. In that role Dustin conducted nearly 200 seminars and firm retreats in 22 states, and worked individually with dozens of attorneys to help them expand their practices or deal with specific practice challenges.
In 2002 Dustin founded his own organization, Attorneys Master Class, to provide personal support for firms and attorneys in expanding their practices, dealing with professional change, and protecting quality of life. Dustin is a frequent keynoter and guest speaker at legal organizations nationwide.
Over the past thirteen years, Dustin has worked with nearly two-thirds of the nation’s state Bar associations, the American Bar Association, the Association of Legal Administrators, and specialty and local Bar associations in more than 25 states from Alaska to the Virgin Islands. He has keynoted virtually every solo & small firm program in the country, many multiple times, delivering continuing legal education in the areas of practice management, marketing, succession planning and risk management. He has worked with more than 200 individual attorneys in expanding and refining their practices, and has provided management and marketing consulting services for more than thirty firms ranging in size from three attorneys to 2000. Dustin is a graduate of Arizona State University, and holds a Bachelor’s Degree in Mass Communications.
For more than a quarter-century, Dustin Cole has worked with law firms to help them move successfully through changes, challenges and opportunities, and with attorneys to help them build more successful and satisfying practices.
He brings more than 35 years of experience in every phase of business management, business development and team development to his work with the legal profession.
From 1972 to 1983, Cole held positions within the business trade association industry, including seven years as General Manager of Building Owners and Managers Association International, an association of owners, developers and managers of high-rise office and commercial buildings worldwide.